Though advising and consulting are terms which are sometimes used interchangeably, there are some key differences in the services which are rendered, and in the results which can be achieved.
A consultant is typically brought in for their expertise and on a short-term basis to help a client find a solution to a specific problem or constraint. With a defined scope, they may offer solutions or recommendations without looking at the business as a whole; in other words, they are problem solvers, but may not consider the full spectrum of possible impacts from the chosen solution. Consultants are not typically involved in the day-to-day decision making process.
Advisors are problem definers. Where a consultant looks to provide an answer to a problem, an advisor seeks to offer a broader perspective and to assist the client to identify which of the possible solutions is the best one. Advisors offer suggestions and recommendations, yes, but they also encourage clients to think critically, to seek out resources and to develop and execute action plans.
An advisory relationship is often more long term, which means that advisors can not only assist with current problems but also provide early warnings about potentially emerging ones. They seek to arm clients with the information and encouragement needed to take personal responsibility for exploring options and making successful and meaningful decisions, possibly enhancing the business in addition to solving the issue at hand. They are more involved in decision making. An advisor is often considered a trusted expert who provides ongoing support and guidance to an individual or organization.
In summary, an advisor is more of a long-term trusted partner, while a consultant is a short-term expert hired to provide specific recommendations.
If you are a current advisor or consultant for the hospitality industry or have a very specific skillset and would like to join our global advisory network, then sign up as a Hospo Partner - Advisory Service (www.hospopartners.com) to support the hospitality industry and everyone working in it.